-
Wide World of Outdoor: October
Showcasing the most exciting and innovative outdoor creative from around the world to inspire new ideas.
-
Wide World of Outdoor: September
Showcasing the most exciting and innovative outdoor creative from around the world to inspire new ideas.
-
Consumer Research Findings About Outdoor Advertising
There are many different outdoor formats to consider when planning an outdoor campaign, each with different attributes and benefits. APN Outdoor has invested heavily in research to understand the power of these different formats. In 2005, O-Zone identified what consumers thought of different outdoor formats and in 2009, APN Outdoor developed the world’s first cross-format media planning tool.
-
Outdoor As The Media Multiplier
When combining outdoor with other media, 1+1 = 3.
With recall levels declining in most traditional media, outdoor is increasingly being used as a support medium to harness traditional mediums like Free-To-Air (FTA) Television. APN Outdoor has numerous case studies which prove the multiplication affect of outdoor.
-
Outdoor & The Digital Evolution
Digital presents a significant growth opportunity for clients and the outdoor industry. The main benefit for clients is greater message relevance as digital provides the ability to schedule different messages at different times of the day and night. APN Outdoor owns Australia’s largest digital LED screen and is working on future digital initiatives. The UK market has invested heavily into digital outdoor and revenues are growing significantly.
-
Outdoor & New Technologies
Mobile technologies such as SMS, Bluetooth and QR codes are providing new levels of accountability. As clients seek greater transparency, the unique combination of mass reach and interactivity will ensure these technologies will be at the forefront of the outdoor industry.