1 September 2008
APN Outdoor Goes Digital on Landmark Site

APN Outdoor is planning to launch Australia's largest digital billboard using cutting edge design and world leading technology. Not only will the scope of the new display be unique, it is being erected over Melbourne landmark the Young & Jackson Hotel.

More than two years in planning, actual construction commenced this month and once complete the new display will have a working area of 87 square metres.  APN Outdoor worked with design specialists emerystudio to ensure that the architecture of the display is complementary to its surroundings in a precinct that also contains famous buildings such as Federation Square, Flinders St Station and St Paul's Cathedral.

A key design feature of this spectacular digital billboard is its curved surface which improves the display’s presence. It will measure 37 metres long and is 3.5 metres high.

Richard Herring, CEO, APN Outdoor said the digital billboard offers clients more adaptability with the ability to change messaging at short notice, to target consumers with different creative by day-part and to exploit any geographic advantages.

Construction of the new Melbourne CBD site is expected to be completed within weeks and will be followed by extensive testing prior to an official launch at a date to be announced.

For press-related enquiries please contact:
Misty Cambray
National Marketing Manager
Ph: 02 8569 3125
misty.cambray@apnoutdoor.com.au

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