12 March 2008
APN Outdoor Launches National Advertising Campaign

APN Outdoor, Australia's largest outdoor advertising company, has launched a national trade advertising campaign to cement awareness of the company's move to a single brand strategy across all its Outdoor advertising assets.

The new campaign is targeting media and marketing executives and will run in national press, as well as trade press. The campaign carries bright imagery to showcase the engaging and impactful nature of APN Outdoor’s Roadside and Transit advertising formats.

APN Outdoor's move to a single brand across all formats was unveiled by Richard Herring, CEO of APN Outdoor, in December 2007. With the implementation of the new strategy, well known Outdoor names such as Cody, Buspak and the Tribe national network of poster sites have been taken down to make way for the single APN Outdoor brand.

Mr. Herring said the company was moving to deliver more effective outcomes for advertisers by offering a combination of formats that puts consumer impact and engagement at the centre of the proposition. He said the company had developed detailed knowledge on how people interact with Outdoor advertising formats and the effectiveness of individual formats.

APN Outdoor has over 34,000 single sites across Australia in transit and roadside environments. Moving forward, marketers and agencies will be able to use combinations of APN Outdoor's inventory based on consumer demographics and audience delivery.

APN Outdoor is a division of APN News and Media Ltd.

For further information please contact:
Misty Cambray
Product Marketing Manager
APN Outdoor
Direct: 02 8569 3125
mistycambray@apnoutdoor.com.au

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