12 September 2007
APN Outdoor awarded prestigious advertising contract for Tullamarine Freeway

Following a highly competitive tender process, APN Outdoor today announced a new agreement for the outdoor advertising rights on bridges over the Tullamarine Freeway, reinforcing its market-leading position in the Victorian outdoor advertising market.

This is the third consecutive time APN Outdoor has been awarded the tender since 1996. It also includes the implementation of a significant refurbishment program designed to further improve the quality of each site location.

The Tullamarine Freeway contract is one of the largest outdoor advertising contracts in Victoria, covering the management of all the outdoor sites on the freeway, which is the main road link between Melbourne’s CBD and the airport, and comprising 13 backlit bridge signs.

APN Outdoor Chief Executive Richard Herring said APN Outdoor had outclassed a number of competitors to win the tender, demonstrating the groups’ ability to successfully manage one of Melbourne’s most prestigious and coveted outdoor contracts.

“This is the most desired outdoor contract in Victoria, making it a significant win for APN Outdoor. We are the clear market leader in the $380 million dollar outdoor industry in Australia, and this agreement reinforces that leadership. We are unmatched in our premium product offerings - no other company has the market reach we offer, or mirrors our high quality assets and prime advertising locations,” Mr Herring said.

“The Tullamarine Freeway is Melbourne’s busiest air passenger, residential and freight gateway, and the contract complements our existing contracts at Melbourne Airport and on Citylink.

“The outdoor sites along the freeway represent a premium opportunity for advertisers to reach a large audience, and provides our clients seamless coverage between the airport, Melbourne CBD and its surrounding suburbs.

“This new agreement is an endorsement of our expertise and first-rate management track record, and shows we have the ability and commitment to deliver the best outdoor media solutions.”

For further information please contact:
Misty Cambray
Product Marketing Manager
APN Outdoor
Direct: 02 8569 3125
mistycambray@apnoutdoor.com.au

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