14 October 2008
APN Outdoor Launches the Next Big Thing

APN Outdoor this week launched the MegaSide – the largest national campaign format in Australian transit advertising.  A package consisting of fifty MegaSides are taking to the streets as high-impact bus sides, bringing a new eye-catching format to life in the highly effective transit sector.

MegaSides are essentially Supersites on wheels. Measuring almost 10 metres long and with 22 square metres of creative space, the format ensures ultimate cut through in all five metro markets. Distribution of the format offers clients a CBD skew and the national package is weighted according to population density by market.

APN Outdoor general manager, marketing, Paul McBeth, said the company was excited to announce BP as the launch client, with several other high profile clients on board the new format prior to Christmas. “We are extremely pleased with the market's response to the MegaSides package,” said McBeth. “Demand has been exceptional and resulted in immediate forward bookings that remain strong into 2009.”

“With transit already rated as a highly effective medium, the space offered by the MegaSides format throws up new creative opportunities for advertisers to achieve even higher impact messaging,” said McBeth.

MegaSides are the latest Australian first to be launched by APN Outdoor. Just weeks ago the company announced the construction of Australia's largest digital billboard, located over the famous Young & Jackson Hotel landmark in Melbourne's central business district.

For press-related enquiries please contact:
Misty Cambray
National Marketing Manager
Ph: 02 8569 3125
misty.cambray@apnoutdoor.com.au

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