22 October 2008
MPG exec stars on APN Outdoor MaxiBus

MPG executive, Agnes Gudz, has gained overnight celebrity status with her photo wrapped around an entire MaxiBus. The special Agnes-branded MaxiBus will transport passengers on the Eastern Suburbs to Sydney City route during October and November.

Agnes is the winner of a national ‘Big in Transit’ promotion run by Australia’s largest outdoor advertising company, APN Outdoor, which aimed to give media professionals the same exhilaration a client feels when they see their brand made big by Transit.

Agnes said the MaxiBus was a big thing for her.

“It feels great. My parents want to follow the bus around; they think it’s so special. I’ve had a lot of reaction from people. Even though I live of the Lower North Shore, loads of my friends live in the Eastern Suburbs and many have seen the bus already. They message me and are very excited. They say, we saw you – we’ve seen the Agnes bus!”

During the month-long promotion, media professionals were invited to upload their photos to a microsite to see their faces splashed across the company's different Transit formats.

APN Outdoor general manager, marketing, Paul McBeth, said entries flooded in via the microsite and the unique promotion had been an outstanding success. “We have 32,000 Transit panels nationally and the promotion has increased awareness of the different Transit formats within the industry,” said McBeth.

For press-related enquiries please contact:
Misty Cambray
National Marketing Manager
Ph: 02 8569 3125
misty.cambray@apnoutdoor.com.au

Back >