25 October 2006
New Buspak products make impressive debut

APN Outdoor today announced its new Buspak Fullback products had made an exciting debut on the market, with Nokia becoming the first client to use the products to launch a national advertising campaign.

Introduced to the market last week, the response to the new products – the Fullback and Portrait packages - had resulted in an overwhelming number of forward bookings for the products from a diverse range of APN Outdoor’s finance, beverage and consumer goods clients.

APN Outdoor General Manager Sales and Marketing, Tony Prentice, said: “We are very pleased with the market’s response to the new products. Demand for these products has been extraordinary. As a result of demand for the new products, we have commissioned another package of Portraits in the lead up to Christmas.”

Nokia’s advertising campaign – designed to launch Nokia Music – uses a multi-faceted Buspak campaign involving multiple Buspak formats in addition to the Fullbacks. These include Twin 8s, MaxiVehicles, Transit Interiors and Bluetooth broadcast units on buses in Sydney and Melbourne. The campaign also featured Tribe cross-track sites in Sydney and Melbourne targeting the train commuter advertising network.

About the new Buspak products

Fullback Package: At 2.4m x 2.4m, the Fullback format carves out its own creative space to dominate the road and command attention. Covering the entire bus rear, the Fullback format delivers unparalleled exposure to boost “cut through”. The Fullback Package is distributed across the five metro markets, based on population spread to ensure relevant and effective weights, market by market.

Portrait Package: With national packages of 1000 panels, the Portrait Package gives more reach in every market. This package utilises a combination of rear and side formats to ensure a campaign is viewed by both vehicular and pedestrian traffic. Teamed with a new pricing structure, Buspak delivers greater cost efficiencies than ever before. The framed display enhances the quality of the presentation and with standard sizes; the formats make creative design and planning easy. The Portrait Package is distributed across the five metro markets, based on population spread to ensure relevant and effective

For further information please contact:
Misty Cambray
Product Marketing Manager
APN Outdoor
Direct: 02 8569 3125
mistycambray@apnoutdoor.com.au

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